I am hungry for more information about the organizers, All Jews As One and can't find much. Much of the writing smacks of something that I wouldn't want to associate with, see some of the comments on facebook (and I am all for Jewish unity). Sadly I think these efforts do not really help the professional development of davening for young people - as Mosiach hasn't come since the event and the (just) 35 word prayer is all about Mosiach only. Don't get me wrong, I am for brevity, but this is just overly simplistic fluff. Isn't this notion stealing from the idea of what Yom Kippur is all about? Most Jews around the world stopping to pause, not at the same moment, but on the same day, united in fast and tefillot? (full disclosure: I couldn't make it to the end of the video - it was that bad for me).
I am open to other perspectives on this initiative, especially from someone who participated. But please get back to me before Mosiach comes, because once s/he does arrive, I am pretty confident that I will be shutting down this blog.